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Weblog Writing Finest Practices for Psychological Well being Clinicians

6-minute learn

Whether or not you’re a seasoned author or simply getting began, weblog writing is an thrilling alternative for all psychological well being clinicians.

Running a blog is a chance to construct your private model and set up credibility in your space(s) of experience. It offers you a platform to coach, inform, and interact potential shoppers, and set up your self as a frontrunner in your discipline. 

Your non-public follow can organically develop by affected person referrals and advertising, and blogs may also help you join with potential shoppers who wish to be taught from you or obtain care.  

Running a blog additionally permits you to faucet into your creativity. You’ll be able to advocate for causes and laws which might be significant to you, and parlay writing into talking engagements, coaching, and different alternatives to extend your earnings. 

Throughout a latest occasion, Spring Well being Suppliers and material consultants defined the advantages of weblog writing, find out how to weblog for Spring Well being, writing finest practices, and find out how to promote your posts. Learn on to be taught the 5 key takeaways.

What’s a weblog?

A weblog submit is a written piece that covers a selected matter or solutions a query. It often ranges from 800 to over 2,000 phrases, and is informative, academic, and actionable.  

Know your viewers

Earlier than you begin writing, consider your viewers and what they care about most.  Keep in mind to make use of language that may resonate, and select matters that may reply their questions or present a brand new perspective. 

For instance, in case you are writing a weblog submit for people contemplating or looking for remedy, it’s finest to clarify scientific phrases and write in simple language. 

If you happen to’re writing for an HR/enterprise chief viewers, you could wish to cowl matters like find out how to focus on psychological well being at work or how leaders can create a extra supportive work atmosphere. 

For instance, on this article considered one of our Spring Well being Suppliers talks about find out how to present significant assist to workers through the Ukraine Warfare.

If you’re writing for different psychological well being clinicians, give attention to matters that make you are feeling related to your friends, or areas the place your colleagues might have extra assist or info. 

For example, this weblog by considered one of our Spring Well being Supplier Leads talks about eliminating boundaries to look after households.

Begin with an overview

Your define is a roadmap to the place your weblog will begin and end. Like every story you inform, there’s a starting, center, and finish.

  • Starting: Write a compelling lead-in sentence to seize your reader’s consideration, and use the primary few paragraphs to make sure they maintain studying. You’ll be able to share a private story, pose a query, or present a novel perspective. 
  • Center: Use three to 5 key factors to clarify your perspective and show the premise of your submit. It’s excellent to make this part actionable and make sure the reader is aware of find out how to apply this new info.
  • Finish: Summarize your key takeaways or clarify the distinction your perspective makes. Conclude your submit with a name to motion—the following step you’d like your reader to take, like studying one other weblog submit you’ve written, leaving a remark, or scheduling a session or their first session with you.  

For our Spring Well being weblog, we all the time need employers and HR leaders to stroll away with the knowledge they should create a mentally wholesome tradition and higher assist all their workers.

Writing finest practices

The following tips may also help you write an efficient article and guarantee your viewers finds it.

Write scannable content material

Most readers are literally scanners, skimming content material for the knowledge they want, and nobody needs to learn a block of textual content—they’ll skip proper over it. 

Preserve your paragraphs to a single level, which often occurs each two to 3 sentences. Add subheadings each three to 5 paragraphs, and use lists and bullets to create white area every time that is sensible.

Do your analysis

You’ll nearly all the time be writing out of your experience for our Spring Well being blogs, nevertheless it’s nonetheless nice to do some extra analysis and assist your concepts with credible quotes and stats. 

All the time use latest analysis, throughout the previous one to 2 years, and supply with hyperlinks, not footnotes. 

Use inclusive language

In fact, all the time use inclusive language, person-first language. These Inclusive Language Tips could also be useful to overview.

Learn your draft out loud

Proof studying is important. After you’ve completed your draft, learn by it out loud. It will enable you to rapidly determine something that doesn’t circulate, lacking transitions, and run-on sentences.  

You too can ask a colleague to overview your submit earlier than publishing.  

Promote your weblog submit

Running a blog doesn’t finish with publishing your submit. It’s a must to advertise to ensure your meant viewers finds it, to allow them to be taught from it. 

Social media is the easiest way to advertise your piece. Leverage the platform you utilize probably the most and the place you will have probably the most engaged connections and followers. 

Right here’s a short description of every:

  • LinkedIn is the place professionals go to attach, share, and be taught. That is the most effective platform to advertise your weblog and entice new shoppers, whereas additionally reaching extra folks by what you’ve written.  
  • Twitter is constructed for sharing info rapidly, and it’s a fantastic place to advertise your weblog—in 280 characters or much less. 
  • Fb is a superb platform for sharing your weblog as nicely. It’s extra geared towards household and pals who’re possible very inquisitive about what you’re writing and sharing. 
  • Instagram is the least blog-friendly platform.It’s centered round images and you may’t embrace a clickable hyperlink to your weblog submit in an Instagram caption. 

Simply get began

Any reader—from potential shoppers and different suppliers to enterprise leaders—can profit out of your perspective. Megan Muzychka Tryon, MSW, LCSW is a Spring Well being Supplier who shares this sentiment. 

If you happen to’re new to running a blog, this is a chance to speak differently and improve your talent set. 

If you happen to’re already a seasoned blogger, that is your probability to succeed in a wider viewers, and assist extra folks along with your experience. 

Occupied with writing for Spring Well being?

If you happen to’re a present Spring Well being Supplier, please attain out to our Supplier Operations crew for extra info.

If you happen to’re a clinician who presently doesn’t work with Spring Well being, please full this curiosity kind.

Alaya Levi Salley

Alaya Levi Salley

Alaya Levi Salley, MPH, is a Product Advertising Supervisor at Spring Well being. She helps the supplier advertising development technique and helps construct a story of the Spring Well being care crew for employers and well being plans.
Alaya has a decade of expertise serving authorities, company, and nonprofit entities.

Might 9, 2022



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