Not too way back a bunch of motorcycle business huge pictures made some form of “local weather dedication,” however right here’s why they need to cease beating themselves up and depart that to the (semi-)professionals, like me:

This doesn’t imply I’m notably enamored with plastic bikes and electronical shifting and gratuitously affixing the phrase “gravel” to all the pieces. Nevertheless, it does imply I acknowledge that no one’s forcing me to purchase any of it. Moreover, I additionally recognize that the brand new stuff Freds fantasize about right now will finally change into the classic stuff retrogrouches rhapsodize about tomorrow.

Nicely, not all of it should age properly; a few of it’s simply gimmicky crap. However when wasn’t that true? The identical goes for advertising, which is little question as outdated as time. I’m positive moments after some caveman caveperson invented the wheel, one other cavehuman got here out with a revolutionary new gravel wheel:

[100% wood fiber, iron axle for stiffness, and additional width for lower rolling resistance and traction on loose surfaces.]

And let’s not neglect that within the late nineteenth century the Pennyfarthing Freds most likely ridiculed the protection bicycle riders mercilessly; in actual fact I imagine the time period “security bicycle” was meant considerably derisively, as a result of what might be extra noob-tastic than having to trip a “security” bike? Actual cyclists trip bikes so excessive a fall from them is immediately deadly!

So yeah, preserve making what you’re making, bike business, and I’ll preserve not shopping for it till 20 years later.